SOLACE PERFORMANCE TO BE OFFICIAL HYDRATION PARTNER FOR POTTERS ‘ARF
Participants in the Potters ‘arf will be getting an extra spring in their step on October 4th thanks to Solace Performance, the new official hydration partner for the event.
Solace, a premium hydration brand crafted for runners and performance-focused individuals, will have a hydration station on the course and will also be rewarding finishers with a drinks bottle and product as they cross the line.
The Staffordshire based brand was founded by Brad Lancaster, who, after the passing of his nan, decided to find strength in movement and challenged himself to run 80 miles in less than 24 hours.
This journey inspired others and motivated him to continue his passion for running, setting up a run club, and to create Solace Performance.
Graham Smith, Director of event organisers HS Sports, says, “It’s a great boost to the Potters ‘arf to have Solace Performance as our hydration partner, and no doubt they’ll provide a great boost to participants too.”
Brad says, “The Potters ‘arf is exactly the kind of event we created Solace Performance for. Running has played such a huge part in my own journey, and it’s amazing to now be able to give something back to the running community here in Staffordshire. Being a local lad, having Solace as the official hydration partner for one of the biggest events on our doorstep is something I’m incredibly proud of. We can’t wait to get out there and support everyone taking on the challenge.”
The Potters ‘arf, Staffordshire’s biggest running event, is still open for entries, and is set to welcome up to three thousand runners to the start line in the heart of Stoke on Trent on October 4th.
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